Advising Matchmaking: behind the scenes with Path 2 Cash 


Path 2 cash, our one-on-one advising workshop for capital-seeking businesses is almost here. 

Behind the scenes during Path 2 Cash selection time. 

Behind the scenes during Path 2 Cash selection time. 

This year’s cohort is bigger than ever, featuring over 50 entrepreneurs and 25 hand-picked advisors. While Path 2 Cash is a one-day, half-day session hosted at the Mills College Lorry I Lokey School of Business and Public Policy, the preparation involved in creating and hosting the session takes is a many-week process.  

Here’s how it happens: 
After receiving many online applications to Path 2 Cash through our online portal, the Entrepreneur Services team sorts, organizes, and categorizes the applicants by need, industry, business size, along with a few other metrics. The team, aided by our two MBA fellows, evaluates each company, strategizes on the best opportunities for advisor engagement, and make a short list of accepted companies, their needs, and potential advisor matches. 

There’s an advisor for that; the matchmaking process is the way ICA Fund Good Jobs companeis get the support they need.

Baba Afolabi talks with Ingrid Jacobson at Path 2 Cash 2016. 

Baba Afolabi talks with Ingrid Jacobson at Path 2 Cash 2016. 

Our advisors really meet the entrepreneurs where they’re at. Raising capital is complicated, and everyone’s needs are different.
— Nina Robinson, Senior Program Manager
Chinwe Onyeagoro at Path 2 Cash 2016. 

Chinwe Onyeagoro at Path 2 Cash 2016. 

Path 2 Cash participants are companies that are looking to secure capital within the next 12 months and that demonstrate a commitment to the creation of good jobs. But their specific needs diverge greatly. Some companies are looking for ways to speak more clearly about their business by the numbers, and others are looking to identify the best types of capital for their business stage. Others still have a clear path towards investment but need support on compiling and presenting the right type of financial documents. 

“Our advisors really meet the entrepreneurs where they’re at. Raising capital is complicated, and everyone’s needs are different.” says Nina Robinson. Our advisors are hand-picked by our team to match the needs of our entrepreneurs and to provide expertise relevant to their industries.  

The team organizes a series of conversations with the entrepreneurs before the Path 2 Cash session to dive in to the issues they need most help with. Relying on an amazing network of talented advisors, to provide realtime, practical, and actionable advice. 

The end goal is that when Path 2 Cash happens on July 12th, the entrepreneur and advisors know each other. The entrepreneurs are able to vocalize their needs, and the advisors have an intimate understanding of the small businesses they are supporting. 

And the rest happens at Path 2 Cash.